{"id":12284,"date":"2016-02-05T13:53:24","date_gmt":"2016-02-05T12:53:24","guid":{"rendered":"http:\/\/www.conceptualfinearts.com\/cfa\/?p=12284"},"modified":"2018-01-15T18:43:11","modified_gmt":"2018-01-15T17:43:11","slug":"the-glasgow-effect-the-condo-complex-and-the-zero-kilometres-artworks","status":"publish","type":"post","link":"https:\/\/www.conceptualfinearts.com\/cfa\/2016\/02\/05\/the-glasgow-effect-the-condo-complex-and-the-zero-kilometres-artworks\/","title":{"rendered":"Neolocalism? the Glasgow effect, the Condo Complex and the zero-kilometres art"},"content":{"rendered":"\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-12284 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.conceptualfinearts.com\/cfa\/2016\/02\/05\/the-glasgow-effect-the-condo-complex-and-the-zero-kilometres-artworks\/screenshot-9\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"106\" src=\"https:\/\/www.conceptualfinearts.com\/cfa\/CFA-content\/uploads\/2016\/02\/Screenshot-9-480x338.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-12289\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-12289'>\n\t\t\t\tCondo Complex, London.\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.conceptualfinearts.com\/cfa\/2016\/02\/05\/the-glasgow-effect-the-condo-complex-and-the-zero-kilometres-artworks\/01-condo_southard-reid-jeanine-hofland-frutta_2016_installation-view_southardreid_london\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/www.conceptualfinearts.com\/cfa\/CFA-content\/uploads\/2016\/02\/01.CONDO_Southard-Reid-Jeanine-Hofland-Frutta_2016_Installation-view_SouthardReid_London-480x320.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-12285\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-12285'>\n\t\t\t\tInstallation view, Frutta Gallery at Southard Reid, Condo Complex, London.\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.conceptualfinearts.com\/cfa\/2016\/02\/05\/the-glasgow-effect-the-condo-complex-and-the-zero-kilometres-artworks\/12-tessalynch_selfie-oco-public-sculpture_2013_1\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"150\" src=\"https:\/\/www.conceptualfinearts.com\/cfa\/CFA-content\/uploads\/2016\/02\/12.TessaLynch_Selfie-\u00d4\u00c7\u00f4-Public-Sculpture_2013_1-320x480.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-12286\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-12286'>\n\t\t\t\tTessa Lynch, Selfie, public scultpure, 2013. Courtesy Frutta Gallery.\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.conceptualfinearts.com\/cfa\/2016\/02\/05\/the-glasgow-effect-the-condo-complex-and-the-zero-kilometres-artworks\/condo_london_2016_16\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"150\" src=\"https:\/\/www.conceptualfinearts.com\/cfa\/CFA-content\/uploads\/2016\/02\/Condo_London_2016_16-321x480.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-12287\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-12287'>\n\t\t\t\tRachal Bradley and Mathis Altmann at Supplement gallery, Condo Complex, London. Courtesy the artists, Gregor Staiger, Zurich and Truth &#038; Consequences, Geneva.\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.conceptualfinearts.com\/cfa\/2016\/02\/05\/the-glasgow-effect-the-condo-complex-and-the-zero-kilometres-artworks\/condo_london_2016_13\/'><img loading=\"lazy\" decoding=\"async\" width=\"97\" height=\"150\" src=\"https:\/\/www.conceptualfinearts.com\/cfa\/CFA-content\/uploads\/2016\/02\/Condo_London_2016_13-311x480.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-12288\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-12288'>\n\t\t\t\tPhilomene Pirecki, Grey Painting: Text Version 58 (framed by text version 15, 2009), 2015. Oil paint on canvas, acrylic paint on canvas, 122 x 71 cm.\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.conceptualfinearts.com\/cfa\/2016\/02\/05\/the-glasgow-effect-the-condo-complex-and-the-zero-kilometres-artworks\/_dsc3330-hdrhr-copy\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/www.conceptualfinearts.com\/cfa\/CFA-content\/uploads\/2016\/02\/DSC3330-HDRHR-Copy-480x320.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-12296\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-12296'>\n\t\t\t\tNicholas Cheveldave and Daniel Keller, Condo Complex London, Courtesy the artists, CHEWDAY\u2019S and Kraupa-Tuskany Zeidler, Berlin. Photo: Damian Griffiths.\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.conceptualfinearts.com\/cfa\/2016\/02\/05\/the-glasgow-effect-the-condo-complex-and-the-zero-kilometres-artworks\/_dsc3363-hdrhr-copy\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/www.conceptualfinearts.com\/cfa\/CFA-content\/uploads\/2016\/02\/DSC3363-HDRHR-Copy-480x320.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-12297\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-12297'>\n\t\t\t\tNicholas Cheveldave and Daniel Keller, Condo Complex London, Courtesy the artists, CHEWDAY\u2019S and Kraupa-Tuskany Zeidler, Berlin. Photo: Damian Griffiths.\n\t\t\t\t<\/dd><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>When Ellie Harrison got a \u00a315,000.00 award from Creative Scotland in January 2016 to fund her \u2018<a href=\"http:\/\/glasgoweffect.tumblr.com\" target=\"_blank\" rel=\"noopener\">The Glasgow Effect<\/a>\u2019 project, the internet went on fire. Intending to \u2018test the limits of a \u201csustainable practice\u201d and to challenge the demand-to-travel placed upon the \u201csuccessful\u201d artist\/ academic\u2019, the project outlines that the artist shouldn&#8217;t leave the confines of Glasgow \u2013 a city noted for its low life expectation within the European context, a phenomenon often referred to as the \u2018<a href=\"https:\/\/en.wikipedia.org\/wiki\/Glasgow_effect\" target=\"_blank\" rel=\"noopener\">Glasgow effect<\/a>\u2019 \u2013 for the period of one year. Harrison\u2019s idea <a href=\"http:\/\/www.theguardian.com\/commentisfree\/2016\/jan\/06\/glasgow-effect-art-project-ellie-harrison\" target=\"_blank\" rel=\"noopener\">has been accused<\/a> of being artistically hollow, patronising and self-indulgent \u2013 among many other things \u2013 with several Glaswegians pointing out that they rarely leave the city anyway. So why an artist deserves public money to do so?<\/p>\n<p>The idea of producing and consuming something locally has found passionate advocates in the food industry over the past few decades. <a href=\"http:\/\/noma.dk\" target=\"_blank\" rel=\"noopener\">Noma<\/a>, one of the best ranked restaurants in the world, prides itself for using only seasonal ingredients that can be found within a small ratio from the restaurant\u2019s headquarters in Copenhagen (noteworthy, its name is an abbreviated form of \u2018nordic food\u2019 [\u2018nordisk mad\u2019, in Danish]). Aiming to experiment even further with seasonality, the restaurant had at times opened pop-up branches in different places \u2013 in the UK, Japan and currently in Australia \u2013 and going yet further, they plan to close their venue by the end of this year and open it with an urban farm close to Copenhagen in 2017. Although other great restaurants may follow this quest for seasonality to different extents, unchangeable dark leather menus became increasingly rare, and particularly among young chefs, locality is a motto to cook for. Is Harrison\u2019s project perhaps offering us a clue towards a new emphasis on the local within the art world, borrowing an ethos which proved itself popular in the gastronomic realm?<\/p>\n<p>Emerging markets, cheap fares, growing purchase power\u2026 Many factors contributed to the internationalisation of art as we now know it. Between 2012 and 2014 alone, several leading art galleries \u2013 such as Almine Rech, David Zwirner, Dominique L\u00e9vy, Marian Goodman, Michael Werner and Rodeo \u2013 inaugurated an additional space in London. Currently, if a collector wants to buy a piece by Oscar Murillo on the primary market, they can either go to Carlos\/ Ishikawa, in the East End, or to Dover Street\u2019s David Zwirner, in a very different part of town. Rumours have it that more high profile dealers will expand their activities to London in the years to come. The scale of these businesses allow them to have a permanent outpost in different locations \u2013 in addition to their temporary presence in various cities during art fairs \u2013 but by same internationalisation token, big collectors are also constantly on the move. Is it then really necessary for major dealers to establish themselves in several localities?<\/p>\n<p>A clever development on the idea of local is <a href=\"http:\/\/www.condocomplex.org\" target=\"_blank\" rel=\"noopener\">Condo Complex<\/a>, currently on show throughout eight commercial venues around London. For the period of a month, Arcadia Missa, Carlos\/ Ishikawa, Chewday\u2019s, Project Native Informant, Rodeo, Southard Reid, Supplement and The Sunday Painter are hosting 24 emerging galleries from Britain, mainland Europe, Asia and the Americas, each of which brought one or two of their artists to these spaces. Carlos\/ Ishikawa\u2019s Vanessa Carlos, the mastermind behind the idea, explained in an interview for the frieze blog that the experiment evolved from <a href=\"http:\/\/www.apetitefair.com\" target=\"_blank\" rel=\"noopener\">A Petite Fair<\/a>, a miniature art fair promoted by <a href=\"http:\/\/jeaninehofland.nl\" target=\"_blank\" rel=\"noopener\">Jeanine Hofland<\/a> since 2012. She continues, \u2018I wanted to replicate that generosity and that sense of collaboration, but I knew what wouldn&#8217;t work in London was another art fair\u2019. So it came the idea of exchange, allowing international galleries to have a presence in London for a longer period of time than they would during an art fair, yet for a briefer period than if they were to actually open a venue, and either way at a much cheaper cost. By aiming to create \u2018a situation where galleries and artists actually have the freedom to experiment\u2019, Condo Complex enables a temporary local, a midway between Harrison\u2019s radical experiment and blue chip dealers Risk-like expansion towards new lands. Galleries have successfully exchanged locations on a one-to-one basis in the past, but the scale and scope of this initiative is unprecedented. It would be interesting to see its model replicated in other localities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Ellie Harrison got a \u00a315,000.00 award from Creative Scotland in January 2016 to fund her \u2018The Glasgow Effect\u2019 project, the internet went on fire. Intending to \u2018test the limits [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12289,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1796],"tags":[],"class_list":["post-12284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mapping-the-artscape"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.conceptualfinearts.com\/cfa\/wp-json\/wp\/v2\/posts\/12284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conceptualfinearts.com\/cfa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conceptualfinearts.com\/cfa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conceptualfinearts.com\/cfa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conceptualfinearts.com\/cfa\/wp-json\/wp\/v2\/comments?post=12284"}],"version-history":[{"count":0,"href":"https:\/\/www.conceptualfinearts.com\/cfa\/wp-json\/wp\/v2\/posts\/12284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conceptualfinearts.com\/cfa\/wp-json\/wp\/v2\/media\/12289"}],"wp:attachment":[{"href":"https:\/\/www.conceptualfinearts.com\/cfa\/wp-json\/wp\/v2\/media?parent=12284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conceptualfinearts.com\/cfa\/wp-json\/wp\/v2\/categories?post=12284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conceptualfinearts.com\/cfa\/wp-json\/wp\/v2\/tags?post=12284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}