Collector Eduardo Costantini chooses Jeff Koons for his new condo in Miami
Jeff Koons, Pluto and Proserpina, High chromium stainless steel with transparent color coating and live flowering plants, 327.6 x 177.8 x 134.6 cm, Edition of 3, plus 1 AP, 2010- ©JeffKoons, Courtesy Gagosian Gallery
Jeff Koons, Balleria (seated), High chromium stainless steel with transparent color coating ©JeffKoons
Two sculptures by Jeff Koons, bought last year for 14m by Eduardo Costantini, will adorn a magnificent condo that the 66-year-old Argentine businessman is building in South Florida. As reported by the Wall Street Journal a few days ago, the ownership of the two pieces – as well as the cost of maintaining and insuring them – will be included in the sales prices and maintenance fees of the 250 expensive condo units in the building.
Real estate or art marketing?
July 15, 2015